A fiduciary is someone required to act on behalf of your best interest.
There are two standards of care that apply to financial advisors: the suitability standard and the fiduciary standard.
An advisor working under a suitability standard must have a reasonable belief that an investment is suitable for their client. They are not required to put your interests above their own, and can recommend products that pay them more, as long as they are “suitable” for your situation. That means they can increase their bottom line through commissions on products that may not necessarily be the best investments for you.
On the other hand, the fiduciary standard legally requires the advisor to act in your best interest. That means they are required to thoroughly research investment and financial recommendations for your situation, and they can only make investment decisions that are in your best interest.
Our advisors are working exclusively as fiduciary advisors. We can’t imagine trusting your financial future to anyone who isn’t placing your best interest as their highest priority.
